D&J Accounting Commercial… D&J Accounting and Tax Services, LTD serves businesses and individuals in the Chicagoland area.
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In this video I have given the updates related to Google user research and Appen, I have cleared all your doubts and queries.
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Hi Friends!! I’m Tamoor Pardasi here with another new and fresh video. In this video I will explain that what is Google Research Program and it is real or fake. I will also tell you that can you earn from it in one hour or not. You may see many videos on YouTube that earn money from Google User Research Program; it is totally fake as earning money is not that easy.

You can’t even earn in a day from Google User Research Program. Let me tell you about Google Research Program, it is just for feedback. From this research program Google collect data about the user and his area. Let me inform you that Google has only two earning programs; Google AdMob and Google Adsense.

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What is CHIEF MARKETING OFFICER? What does CHIEF MARKETING OFFICER mean? CHIEF MARKETING OFFICER meaning – CHIEF MARKETING OFFICER definition – CHIEF MARKETING OFFICER explanation.

Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license.

A chief marketing officer (CMO) or marketing director is a corporate executive responsible for marketing activities in an organization. Most often the position reports to the Chief executive officer. The CMO is also the Chief Influence Officer of the firm. He or she must bring the company together as one voice.

The CMO leads Brand management, Marketing communications (including advertising, promotions and Public relations), market research, sales management, product development, distribution channel management, pricing, and customer service. The CMO is a member of the executive team and typically reports to the CEO.

The day-to-day tasks are often categorically different from one another, due to the fluid nature of the CMO’s skill set: language is needed to stitch together all aspects of the company. Thus, in a given day the CMO completes tasks that fall into many different categories:

1. Analytical tasks, such as pricing and market research,

2. Creative tasks such as designing advertising and promotions,

3. Interpersonal tasks such as coordinating many different styles of thinking in a single team.

The CMO must quickly react to changing circumstances in the firm, and must shape the company’s understanding of a particular product, sales strategy, or marketing idea. Each of these products comes from a different department, so the CMO must be a nexus of information: it is a highly receptive role, with involvement in departments such as production, information technology, corporate communications, documentation, public relations, law, human resources, and finance.

In the 21st century, Digitalization and the rise of consumer-centric marketing has changed the role of the CMO. They are now typically finding themselves handling customer-facing technology implementations in addition to the above tasks. Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs. According to analyst firm McKinsey, few senior-executive positions will be subject to as much change over the next few years as that of the chief marketing officer.

Peers to the CMO include Chief human resources officer, Chief technology officer, Chief financial officer, Chief communications officer, Chief procurement officer, Chief information officer, and general counsel.

The CMO is responsible for facilitating growth, sales and marketing strategy. He or she must work towards objectives such as revenue generation, cost reduction, or risk mitigation. The unpredictable effect of marketing efforts, coupled with the need to drive profits, often leads to a short tenure for most CMOs. Forbes reported that the average CMO tenure in 2008 was just over 28 months.

According to a 2011 IBM global study of 1,734 CMOs around the world, CMOs see customer loyalty as their top priority in the digital area; their second priority is to design experiences for tablets and mobile apps.

In the male-dominated technology industry, CMO is an executive role with a majority of women. For instance, one analysis indicated that six out of the ten top CMOs in Silicon Valley were women.
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Accounting for R&D Activities, R & D cost, research and development cost, intangible assets, initial operating cost, start-up cost, advertising cost
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Accounting for research and development (R&D), whats included and accounting treatment, R&D costs are not themselves intangible assets, they often result in the development of patents or copyrights (new products, processes, ideas, etc.) that provide future value that are intangible assets, Costs associated with R&D activities & accounting treatment:1-Materials, Equipment & Facilities R&D: Expense entire cost unless the items have alternative future uses, if there are alternative future uses, carry items as inventory & allocate as consumed or capitalize & depreciate as used to R&D expense, 2- Personnel: Expense as incurred salaries, wages, and other related costs of personnel engaged in R&D, 3- Purchased Intangibles: Recognize & measure at fair value, account for in accordance with their use (either limited life or indefinite life intangibles), 4-Contract Services: Expense the costs of services performed by others in connection with R&D incurred, 5-Indirect Costs: Include reasonable allocation of indirect costs in R&D costs, except for general & administrative cost, which must be clearly related to R&D inorder to be included in R&D, discussion by Allen Mursau

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