Google Ads (AdWords) Tutorial 2021 [Step-by-Step] how to run ads on Google in 2021. Pay per click (PPC) ads are an incredibly effective way to build your pipeline.

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0:00 Introduction
1:05 WHY Google Ads?
6:05 Setting up your account
8:12 Setting up your campaign
9:20 Setting up your conversion goals
11:32 Location targeting
15:30 Audience targeting
18:37 Budget & Bidding
21:14 What are extensions?
23:04 Keywords
28:30 Creating your ads
40:00 Adding extensions
44:50 Optimizing your campaign
52:00 How to get my help

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🟧 Instagram Algorithm 2021 👉 https://youtu.be/reNzYuIjA5A
🟦 Facebook Ads Tutorial 👉 https://youtu.be/xN_6UmqB0OI
🟦 Facebook Retargeting Tutorial 👉 https://youtu.be/h68tCyZxXG0
🟦 Facebook Algorithm 2021 👉 https://youtu.be/zr0jJVvcLL0
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Google Ads Walkthrough Tutorial:

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To understand how Google Ads work, It’s important to understand how Google works. With Google, it always starts with a person. This person has a thought/idea and they have a question that they want to search on Google. When people search on Google, they want to find the answer to something. This is the opportunity to show your product, to show the solution that your company has to this person’s problem. Within Google, there is what’s called the Organic Results. These are the things that Google puts in the search results for free because it is high-quality content and Google knows that they are going to provide a solution. What Google posts on the top of the search results are Paid Ads. The way to get to this spot is through the Google Ads platform.

The benefit of using Google Ads is it accelerates your results. The way it works is that you would tell Google that you want your ad to be on top of the search results of a certain keyword. A keyword is whatever someone searches on Google. Google, in turn, wants to be paid for this. You will tell Google that I will give you .00 every time someone clicks on my ad. You don’t pay unless someone clicks on your ad.

For Google Ads, it’s a bidding system. Someone may come along and say he/she will give .10. They would go on top of the search results. The more people involved, the higher the bid potentially could be. The way it works is that you know that every time someone clicks on your ad, it’s going to cost you .00. If you make .00 on average every time someone clicks on your ad, then it makes sense.

One thing that makes Google Ad so powerful is that not only are you able to target specific keywords, you can also target by geography, time zone, and device. You can get very analytical and figure things out that work for you and your business. A quick tip also is to bid on a more targeted keyword. The person searching for this will most likely buy than those searching for a generic keyword.

Another important thing is to do a Split Test of your ad copy. You might have an Ad A and you can also write a better one as Ad B. The message, the actual wording that shows up when someone is about to click on your ad, is very important. The goal is to get a message that converts as high as possible. This means that out of how many times a person sees your ad, how often do they actually click on your ad. You want that number to be as high as possible. This is called your Click Through Rate. The better your Click Through Rate is, the lower Google will charge you per click.

To sum this up, this is what you call a Funnel. At the top of the Funnel is everybody in the world that is searching for a particular keyword. Out of all these people, a small percentage of them will actually click on your ad. Out of these people that clicked on your ad, a small percentage of them will actually purchase your product. That is what’s important. You want to grow every section as much as you can. The way to increase your sales is to increase the percentage that goes through every part of your Funnel. That will have a trickle down effect.

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This video will be showing you the different steps in creating your first ad in Google AdWords. I will be walking you through the below five processes:
1.Keyword Research (8:09)
2. Setup a Campaign (10:39)
3. Setup an Adgroup (11:33)
4. Setup Adwords (13:53)
5. Advance Features (17:07)

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First and foremost, you need to have a Gmail account. Sign up for one if you don’t have it yet. Once your account is set up, you can proceed to adwords.com then click “Start Now.”

Keyword Research
This step involves figuring out what someone would type in Google to find your product and try to find keywords related to it. You can do this with the Google Keyword Planner, a free tool that Google gives you. In order to get access to this, you need to create your first ad.

Once done, go to Tools and then click Keyword Planner. If you already have a list of keywords and you just want to find the search volume and forecast of how many clicks, click on “Get search volume and forecast.” However, I recommend for beginners to find new keywords. Type in words that you think will be used in searching for your product in the search area and you will be shown the keywords. Repeat this process and find as many keywords as possible.

Setup a Campaign
Go to “All Campaigns”, click on the Plus (+) sign, then “New Campaign.” Click on “Search” for Search Ads. These are ads that come up when one searches on Google. Click on “Website Traffic” and at the bottom part , type in the URL of the website you want to send the traffic to. Type in the campaign name.

In setting up your campaign, below are some ways on how you can save some money:
Uncheck “Include Google search partners”
Uncheck “Include Google Display Network”
Only select locations which are suitable for you
For budget, you can start with /day for beginners. For delivery method, choose between Standard and Accelerated. Accelerated means Google will spend your budget as quickly as possible. Standard means that spending will happen within the course of the day.
Change the ad schedule

Setup an Adgroup
Adgroup are words that when people search in Google your ad will show for. There are different match types for your keywords: Broad match, Phrase match, and Exact match.
Broad match – In this match type, a person can type in anything they want and your ad will still show up. This match type lets Google create synonyms for you. For this, I recommend that you use Modified Broad match instead, which is putting a plus sign in front of the keyword, to save a lot of money.
Phrase match – Regardless if there are words before or after the keyword phrase, your ad will show up.
Exact match – Your ad will only show up if a person keys in the exact words. If there is anything added to it, your ad will not show up

Setup Adwords
You can search on Google and see what comes up with keywords. Below are also some tips for writing a good headline:
Include the keyword that you are targeting
Include a number if possible to make it standout from a bunch of texts
Talk about the benefit of your product

Ensure that you make good use of the description part. Remember that you will be paying every time someone clicks on it. The more clicks you get, the cheaper you will be paying for each click.

One tip that will also make you save a lot of money is to focus your campaign on computers. In my case, I find that computers have a much higher conversion rate. Click on a specific campaign and then “Devices.” For the other devices, click on decrease then 100%.

Advance Features
Adding negative keywords – If any of the words included in the negative keywords are included in someone’s search query, your ad will not show up. This is useful especially for broad match and phrase match types. Some common negative keywords include discount, target, walmart, amazing. You can also go to ubersuggest.org, type in the keywords and you can see other words that are added. From there, you can figure out which words are good and not.

Adding negative keyword list – You can group your negative keywords together and apply it to multiple campaigns.

Google Ads Editor – This software allows you to edit in bulk. If you are planning to upload a lot of campaigns and accounts, it is a great tool use instead of going through the campaigns manually.

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