Google Ads (AdWords) Tutorial 2021 [Step-by-Step] how to run ads on Google in 2021. Pay per click (PPC) ads are an incredibly effective way to build your pipeline.

Book a Call w/ my Team 👉 https://booking.ericbpreston.com/sales
Google Ads + Keyword Guide 👉 http://bit.ly/ebpppcguide
Google Ads Conversions Tutorial 👉 https://youtu.be/RJFDh_FouqY?t=44

0:00 Introduction
1:05 WHY Google Ads?
6:05 Setting up your account
8:12 Setting up your campaign
9:20 Setting up your conversion goals
11:32 Location targeting
15:30 Audience targeting
18:37 Budget & Bidding
21:14 What are extensions?
23:04 Keywords
28:30 Creating your ads
40:00 Adding extensions
44:50 Optimizing your campaign
52:00 How to get my help

Say HI on Social Media
👋 Instagram 👉 https://instagram.com/ericbpreston
👋 Facebook: 👉 https://fb.me/ebpmedia
🏡 Join my Real Estate FB Group 👉 https://bit.ly/fbrmm

🌎 Join my international eXp Realty team 👉 https://www.collaborativemovement.com

☕️ Patreon (If you want to buy me a coffee!) 👉 https://www.patreon.com/ericbpreston
📞 Book a consultation with me 👉 https://clarity.fm/ericbpreston

Downloadable Resources
📃 Facebook Listing Ad Guide 👉 http://bit.ly/ebplistingad
📃 Instagram Algorithm 2021 Cheat Sheet 👉 http://bit.ly/ebpighacks
📃 Online Lead Gen Checklist 👉 http://bit.ly/ebplgchecklist
📃 3 Online Lead Gen Hacks 👉 http://bit.ly/ebphacks
📃 Google Ads + Keywords Guide 👉 http://bit.ly/ebpppcguide

Trusted Software + Discounts (Tell them I sent you 😉)
✋ ClickCease (PPC Click Fraud Prevention) 👉 http://bit.ly/ebpclickcease
📹 VidChops (YouTube Video Editing) 👉 http://bit.ly/ebpvidchops
🏡 Real Geeks 0 off (Real Estate Website/CRM) 👉 https://bit.ly/ebprealgeeks
🏡 Chime 0 off (Real Estate Website/CRM) 👉 https://bit.ly/ebpchime
🏆 Bonzo (Lead Conversion Tool) 👉 http://bit.ly/ebpbonzo
🎁 Wishpond (Social Giveaways + Landing Pages) 👉 https://bit.ly/ebpwishpond

Fundamental YouTube Videos
🟩 Google Ads Tutorial 👉 https://youtu.be/ydgh-7Y6S4w
🟧 Instagram Ads Tutorial 👉 https://youtu.be/gf-_RRAd2NI
🟧 Instagram Algorithm 2021 👉 https://youtu.be/reNzYuIjA5A
🟦 Facebook Ads Tutorial 👉 https://youtu.be/xN_6UmqB0OI
🟦 Facebook Retargeting Tutorial 👉 https://youtu.be/h68tCyZxXG0
🟦 Facebook Algorithm 2021 👉 https://youtu.be/zr0jJVvcLL0
🏡 Host Virtual Open Houses that Generate Leads 👉 https://youtu.be/euXfvwcto7Y

Team up with Jason Simard at eXp Realty and I and get all this FREE…
🆓 Google Ads setup from ME
🆓 Sim’s Coaching Systems 5+ coaching calls EVERY week
🆓 Bi-Weekly YouTube coaching calls with ME
🆓 Access to my Online Lead Generation Mastery program
🆓 Access to Jason’s Online Lead Conversion Mastery program
🆓 1-Page business plan created WITH YOU by Jason’s team
🆓 90-day Sims Coaching new agent training program
🆓 Your Assistants trained by Jason’s assistant team
🆓 Your Inside Sales Agents trained by Jason’s powerhouse ISA team
🆓 Access to our private Facebook Mastermind Coaching Group
🆓 Access to Jason and I 1-1 when you need us for support
🆓 Access to kvCORE, 40+ weekly training calls, stock, rev share and more…
🌎 This is ,000+ per month in value FREE… Just for choosing me as your sponsor. To learn more or apply, visit 👉 https://www.collaborativemovement.com

#googleads #googleadwords #googleppc
Video Rating: / 5

Watch a New video about Google Ads Here:

Get Your Free Online Store Success Pack Here:
http://www.effectiveecommerce.com/ESA

Google Ads Walkthrough Tutorial:

FULL Passion Product Amazon FBA Course Wait List: http://effectiveecommerce.com/ppf

To understand how Google Ads work, It’s important to understand how Google works. With Google, it always starts with a person. This person has a thought/idea and they have a question that they want to search on Google. When people search on Google, they want to find the answer to something. This is the opportunity to show your product, to show the solution that your company has to this person’s problem. Within Google, there is what’s called the Organic Results. These are the things that Google puts in the search results for free because it is high-quality content and Google knows that they are going to provide a solution. What Google posts on the top of the search results are Paid Ads. The way to get to this spot is through the Google Ads platform.

The benefit of using Google Ads is it accelerates your results. The way it works is that you would tell Google that you want your ad to be on top of the search results of a certain keyword. A keyword is whatever someone searches on Google. Google, in turn, wants to be paid for this. You will tell Google that I will give you .00 every time someone clicks on my ad. You don’t pay unless someone clicks on your ad.

For Google Ads, it’s a bidding system. Someone may come along and say he/she will give .10. They would go on top of the search results. The more people involved, the higher the bid potentially could be. The way it works is that you know that every time someone clicks on your ad, it’s going to cost you .00. If you make .00 on average every time someone clicks on your ad, then it makes sense.

One thing that makes Google Ad so powerful is that not only are you able to target specific keywords, you can also target by geography, time zone, and device. You can get very analytical and figure things out that work for you and your business. A quick tip also is to bid on a more targeted keyword. The person searching for this will most likely buy than those searching for a generic keyword.

Another important thing is to do a Split Test of your ad copy. You might have an Ad A and you can also write a better one as Ad B. The message, the actual wording that shows up when someone is about to click on your ad, is very important. The goal is to get a message that converts as high as possible. This means that out of how many times a person sees your ad, how often do they actually click on your ad. You want that number to be as high as possible. This is called your Click Through Rate. The better your Click Through Rate is, the lower Google will charge you per click.

To sum this up, this is what you call a Funnel. At the top of the Funnel is everybody in the world that is searching for a particular keyword. Out of all these people, a small percentage of them will actually click on your ad. Out of these people that clicked on your ad, a small percentage of them will actually purchase your product. That is what’s important. You want to grow every section as much as you can. The way to increase your sales is to increase the percentage that goes through every part of your Funnel. That will have a trickle down effect.

Instagram:@Travismarziani

Tools I recommend:
Sign up using one of the links below and I will give you a free 1 on 1 consultation
Shopify: https://www.effectiveecommerce.com/shopify
Onlinejobs.ph:https://www.effectiveecommerce.com/onlinejobs
Siteground: https://www.effectiveecommerce.com/siteground

Assume all links in the video & description are affiliate links and that by using them you are supporting the channel, so thank you!
Video Rating: / 5